Finding Distributors

What I wish I knew before appointing my first distributor

by James Okafor · 1 replies · 6 views

We appointed a distributor in our second market without setting clear targets or termination rights. Two years later we were stuck. What would you do differently?

1 replies

Sarah Mitchell

Great question. In our experience, setting clear written expectations up front made the biggest difference. Happy to share more detail if helpful.